Jan 22, 2014

Content Marketers Resist Content Curation At Your Own Risk
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I don’t normally curate much content from the Huffington Post, not because it’s not an awesome website, it’s one of

The Unanticipated Benefits of Content Curation

The Unanticipated Benefits of Content Curation (Photo credit: cambodia4kidsorg)

the best. No, I don’t usually curate from them because they already have enough eyeballs on their content.

This article caught my attention as it flew in my inbox from my Google Alerts, which I have on the terms
curation, curation tools and several others terms. It’s a really good one. The author speaks volumes about the importance of consumers curating content, and how that will work to the advantage of marketers, who will in turn curate content.

What we need is more context and collaboration.

When you here Matt Cutts of Google saying things like guest posting is dead. It really makes you stop and think.

I don’t think guest posting is dead. I think it is more alive then ever. What will be dead is the way Google indexes content from guest posts. So once again the rules change. As a matter of fact, they change as often as the United States tax code. All in an effort to protect the interests of Google. I mean seriously who’s web is it anyway. Is it the worlds, or is it Google’s.

I love Google, and I especially love Google Plus, however it’s frustrating to think of only one company controlling all of search, and internet advertising. Well maybe not all of it, but certainly most of it.

Things are going to change. As a matter of fact, that is the one thing you can always bank on, is change change.

So what options do we have. Well, we can continue to write and post amazing content on our own sites,
and we can continue to guest post.

But change is coming in the form of curation. Why because it delivers context, and fosters collaboration. If you are not a net-worker and a collaborator, who is delivering the best content to your audience. Game Over!

I will let the article speak for itself.

As the volume of web content continues to increase, so will the noise in consumers’ inboxes, Google searches and Facebook feeds. People will likely turn to even more niche interest graph platforms to find the content they want. From designer shoes on Pinterest to an artist’s portfolio on Behance, consumers are discovering and increasing their reliance on niche interests graph platforms.

Read the the full article here:

http://www.huffingtonpost.com/chad-pollitt/content-curation-and-the-_b_4619375.html

 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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