Jan 21, 2014

70 percent of online shopping to happen over smartphones: Study
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See on Scoop.itPublic Relations & Social Media Insight

About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed.

 

The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones.

 

The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind….

 

Jeff Domansky‘s insight:

Need any more evidence of the importance of a mobile marketing strategy?

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Tom George

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Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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