Jan 17, 2014

Why Has Digital Printing Become So Popular?
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Written by : Alicia Jones| 0 | B2B

Businesses of all sizes and types require printing services. They need logos, banners, flyers, brochures, catalogues,

Digital Printing

Digital Printing (Photo credit: Ravenshoe Group)

large format prints for in-house office use as well as for outdoor use, business cards, post cards, portraits, photographs, and other printing material for advertising their business. It is imperative to choose the right printing services for communicating one’s message effectively to one’s target audience and for creating a professional image of one’s company in the market.

It is against this that most businesses choose digital printing over traditional printing methods and techniques. Digital printing services are able to meet the demands of today’s businesses-its fast, accurate, affordable, and efficient.

Here are the main advantages offered by digital printing services:

Digital printing is cost effective. The process doesn’t make use of expensive printing plates that the conventional offset printing utilises and as such it makes printing quite affordable. Digital printing makes use of laser and the ink-jet printing technique which ensures that every single drop of ink is precisely where it should be. Because there is no wastage of ink, it makes digital printing even more cost effective.

Digital printing is quite a simple process. The file or image that you want to get printed is done with the help of a computer application or software and is directed to the printer. Printing proofs are produced on the same equipment on which the full print is made to run. You get what you see.

Digital prints come out ready to be used. In traditional printing methods, the prints need to be dried out before they could be used. Because there is faster turnaround time you can ensure timely completion of your business projects.

Digital printing services can even be availed when you have small printing requirements. You can get your business cards or post cards printed in lesser quantity. And because you can get your material printed in lesser quantity, you can easily make the changes when required. If you stock up too many of marketing material, you may think several times before updating your material.

Digital printing is good for the environment too. Since the technology has less room for errors, the waste materials are also less when compared to traditional printing methods. Digital printing doesn’t use any poisonous solvents which further make it environmentally friendly.

If you wish to enjoy the benefits of digital printing, make use of digital art prints for your logos, large format prints, portraits, photographs, fine art prints, postcards and business cards.

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Alicia Jones

I bring over 6 years of rich experience in the areas of Brand Creation, Strategic Management and ZMOT (Zero Moment of Truth) . I am an avid reader and a big movie buff.I'm here to post some really cool stuff for you.
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Alicia Jones

I bring over 6 years of rich experience in the areas of Brand Creation, Strategic Management and ZMOT (Zero Moment of Truth) . I am an avid reader and a big movie buff.I'm here to post some really cool stuff for you.

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