When doing lead generation work in Malaysia, the first thing you need to know is that you have to put your best foot forward. Yes, that is the one rule that all entrepreneurs know by heart. However, there are some of us who make the mistake of turning the ‘best’ into ‘worst’, and they have no idea about it. If you want to generate qualified B2B leads, you have to make sure that you are not committing these flawed marketing tactics. While these might make you look good to prospects, when the going gets rough, you end up falling down. At all cost, avoid these business pitfalls:
- Promising to control what you cannot control – a lot of entrepreneurs, eager to generate sales leads, often promise to handle things that their prospects are concerned about. The problem here is when they promise to handle something that they actually have no control over, which comes back to bite them later.
- Promising too much and delivering too little – this is one mistake that a lot novice marketers fall into. Actually, this one of the reasons telemarketing in the past fails spectacularly. If you want to keep your clients, make sure that you really deliver what you promise.
- Going the patronage route – this is often done by companies who think that only the main players are the most important part of business. Often times, this is not the case, especially when a crisis comes in, since even those whom you patronize will look to you for an answer. And it will be a real problem if you fail to deliver.
In the end, it all boils down to this one point: be real. Your lead generation campaign will be less troublesome in the long run.
This Content Originally Originally Appeared at b2bappointmentsettingtelemarketing.blogspot.com
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