Content curation is the means to the end. What that end will be, has yet to be determined. In the grand scheme of
things we are all in life together. Search is basically not enough anymore. Much in the same way directories became obsolete.
Even the most resilient and and self sufficient of people need to be surrounded by others they know, like and trust. Call it human nature.
There are many reasons why I feel content curation will finally really democratize the web. I am going to point them out in this article, and hopefully get you excited about the possibilities.
If you are not familiar yet with the term curation, it is the finding, sorting, organizing and sharing of content. Content that comes in many forms from articles, to videos, to whitepapers, pictures, pod-casts and more.
Curation is done by a human being, not a computer algorithm. This is a very important distinction. A curator doesn’t just simply share other peoples content, they add their commentary and create additional value and expertise by telling their readers why the content is valuable in the first place. They give some special insight.
First, aside from business, we all instinctively have the desire to connect with like minded people. Information on the web should flow freely and empower us to learn, grow and make life long connections. Does information flow freely right now on the Internet? I will leave it to you to decide.
The reality right now is only a small glimmer of what the true potential of the web can be.
First, content marketing is expensive, and time consuming. It can be a challenge for the small business to create enough valuable content on a timely basis, to really fuel their brand and get some conversations going.
Sustaining a content marketing program is great, if you have the time, talent and resources, however the reality is for most of us we don’t.
Also many of us are not fantastic writers, or lack the true knowledge to provide something of significant value to readers. Not to be cynical, but it’s true. I would say 95 % percent of the content on the web is not worth your time. So how do we make certian we are reading that valuable 5 % percent? In a word curation!
Next, curation is a way for us to group and organize things in a meaningful way. We have been doing this as a race for ions, however we now have specific tools to assist us.
Do you want to search for something, or do you want to know where it is? Do you want to take a chance on something, or would you feel better about getting a great recommendation from your peers, or colleagues? People you already know like and trust.
In addition, I believe people are really beginning to feel the information overload. Everyone and their brother is a publisher now, and there is more information being created every few days, then from the dawn of man, up to 2002.
Next I believe people are finally craving empowerment, and want their voice to be heard. What you have to say should be judged on it’s merits and by your peers, not Google., Facebook, or Twitter. This dogma will not last.
Think about it. I love Google for all the amazing contributions they have made. I use the tools they have created, yes search and Google maps and more, but to think of one company controlling all the advertising and information on the Internet is not democratization.
Facebook has sold you down the river, yes you can pay to have your content viewed, but is that really democratization of the web? Twitter is fun, but unless you create lists and build a significant following, making sense of a Twitter stream can be just nonsensical.
Finally, with curation we get greater context. Let’s face it the same information does not always provide the same level of value to you as it does to me, or vice versa. Humans provide context, and have a greater meaning of what that value is, not computers. I hope you have been engaged with the article, and more importantly, I hope you are passionate enough about a topic of interest to want to curate, and become part of the curation revolution.
You can get started curating right now! All you need is the passion, and the desire to learn and freely share your knowledge with others. It’s up to them what they do with it.
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