Color Psychology refers to the fact that colors can evoke specific emotions in individuals. Many people underestimate the effects that these colors can have on them. The truth is that you can actually use colors to influence how people feel about what you are saying. You can even use colors to gently prompt people to take the action you want them to. By using a more appealing color next to less appealing colors in, say, a price table, you can gently prompt people to choose the option you most want them to.
Each color can evoke a variety of emotions. Blue can make people feel trust, while green reminds people of nature. Red warns people of danger, and pink makes people think of femininity. White tends to remind people of innocence, while brown is a very dependable seeming color. If you wanted someone to take action you might use orange, and if you wanted them to feel cheerful you could use yellow. There are many more emotions, feelings, or thoughts which colors can evoke in a person.
To learn more about how to use Color Psychology in your marketing, along with information on what ten of the most commonly used colors represent, you can read the full article here.
Ms. Naylor holds a dual bachelor degree in Political Science and International Business from West Virginia University, where she graduated magna cum laude.Her experience brings a unique perspective to connecting with the online world community, especially given the variety of projects she has spearheaded.Connect with her on Twitter @SuccessStartup101 and @TabithaNaylor.