(This post originally appeared on the Resonance Content Marketing Blog.
Today we’re continuing our SlideShare series called FTQs (Frequently Tweeted Questions) by addressing the question “What Is Native Advertising?”
In today’s slides — with audio! — we’ll cover:
- What native advertising is … and what it isn’t
- The goal of native advertising
- Why we should care
- The most popular forms of native advertising
- Why it’s so popular right now
- Tips for adding native advertising to your content marketing program
Have a question you’d like answered in an upcoming FTQ? Leave a note in the comments, or tweet me at @resonancecont!
Each Friday, we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, Google+, and other social networks.
About the Author
A self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.
Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.