In modern days there are two ways of thinking in terms of a brick and mortar store. The first line of thought states that physical stores are still vital to a successful company. The second line of thought claims that physical stores are no longer necessary when so many people are purchasing their goods online. So which way of thinking is the correct one? Neither, actually.
While brick and mortar stores are not necessary for your business in modern times, they are certainly not going out of style. Most people still do the majority of their shopping through these physical stores. It mostly depends on what you are selling. Certain products or services do better in online only stores. A good example would be intimate products and apparel. Yet other items do much better in physical stores. These items include things which customers prefer to touch, feel, and look at in person prior to purchasing. A few good examples would be clothing, shoes, dishware, and food items, amongst others.
Other things factor into your decision on whether or not you need a brick and mortar store. Do you have enough business to support one? Will your prices have to go up drastically for a physical storefront? Do you have the time and energy to run a physical store? As you can see, the decision is a very personal one, based upon many different circumstances.
To find out more, including a more detailed listing of the pros and cons of having a brick and mortar store, you can read the full article here.
Ms. Naylor holds a dual bachelor degree in Political Science and International Business from West Virginia University, where she graduated magna cum laude.Her experience brings a unique perspective to connecting with the online world community, especially given the variety of projects she has spearheaded.Connect with her on Twitter @SuccessStartup101 and @TabithaNaylor.