On paper, guest blogging is primarily a means to gain exposure. To have your credentials appear on someone else’s blog expands your presence into places you would not normally reach, and it’s a competent B2B lead generation tool.
But on the content side of things, guest blogging is also a platform for information harmony. Giving your own two cents and having fellow bloggers transmit them to world is a wonderful concept by default, especially if you have something meaningful to share.
So if you’re planning to post on a blog as a guest, here are some things you need to ask:
Who will be your audience?
Since you will be speaking your voice in a different territory, it’s only logical to identify who will be listening (or not). There would be no point in sharing your thoughts about something that the blog’s readers wouldn’t be able to relate to anyway.
How will it be distributed and what is your role in it?
It’s important to know how your name will be exposed – will it involve social media? Will it be syndicated to other sites? Will it include links to your site? Also, you might want to ask the blog owner if you have any obligation to perform to promote your own post.
You don’t want your post to stink – you would want to at least get a couple of likes or comments to start a momentum. To get this, you need to check the blog’s recent posts and get some ideas on what to talk about and how you would attack the approach.
If readers would be routed to your website, will they see something worth staying for?
When you guest blog, you should anticipate the possibility of new audiences who will be checking out your website. Obviously, that is the point of guest blogging, but the accomplishment of being able to lure them to your site would be wasted if they don’t see something that could make them stay or go back.
Will you be allowed to respond to comments or say your “thank you”s?
If you’re a business blogger who are accustomed to actively responding to feedback, you should ask your host blogger if there’s a means for you to do so. But remember, you’re in someone else’s turf, so take it easy on the flame wars.
This article originally appeared at: http://www.sales-and-marketing-solutions.com/5-things-to-consider-before-guest-blogging/
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