The process of creating a slogan, mission statement, or elevator pitch is fascinating. It’s all about figuring out what your unique selling proposition is.
So, how do you define it? Suzan St Maur’s suggestion is to look at the “basic needs, fear and problems your typical client or customer has, and work on how you really solve those.”
An excellent article from one of my favorite bloggers!
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
- Tips and resources to understand and use Google Authorship - February 26, 2014
- Should I use social media to sell my products? - February 25, 2014
- This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses - February 23, 2014