(This post originally appeared on the Resonance Content Marketing Blog.
Welcome to Episode 51 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we gave you 5 last-minute content gift ideas for the holidays … and since it is still the holiday season, there’s still time to send out a special surprise. (Need to get caught up?)
Today we’re wrapping up 2013 with a “two for the price of one” episode, covering Facebook’s latest algorithm update as well as ways to use holiday downtime to prepare for 2014.
Give this week’s episode a listen to learn:
- Why the reach of your organic (i.e., unpaid) Facebook posts may be declining
- How this is the latest step in Facebook’s slow evolution towards a “pay to play” model for Pages
- How you can adapt to these changes over the short and long term
- Tip of the Week: Conducting a 2013 wrapup meeting with your team
Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.
See you again next week … which is also next year!;