Dec 26, 2013

Facebook Shenanigans, and Wrapping Up 2013: Content Marketing Podcast 51
Share


(This post originally appeared on the Resonance Content Marketing Blog.

Listen Now:

Can’t access the player?

Subscribe on iTunes or Stitcher, or subscribe to the RSS feed

Content Marketing Podcast 051: Facebook Shenanigans, and Wrapping Up 2013Welcome to Episode 51 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we gave you 5 last-minute content gift ideas for the holidays … and since it is still the holiday season, there’s still time to send out a special surprise. (Need to get caught up?)

Today we’re wrapping up 2013 with a “two for the price of one” episode, covering Facebook’s latest algorithm update as well as ways to use holiday downtime to prepare for 2014.

Give this week’s episode a listen to learn:

  • Why the reach of your organic (i.e., unpaid) Facebook posts may be declining
  • How this is the latest step in Facebook’s slow evolution towards a “pay to play” model for Pages
  • How you can adapt to these changes over the short and long term
  • Tip of the Week: Conducting a 2013 wrapup meeting with your team

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week … which is also next year!;

Tags: , , , , ,

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel