Dec 26, 2013

5 Expert Tips to Maximize Subscription Lead Generation
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The critical part in capturing leads from a webpage is conversion, wherein an effective registration or subscription system acts as the point of entry into the sales and marketing funnel. In the B2B lead generation process, that is the moment site visitors make the transition from mere passersby to high-quality leads.

But it’s only a bunch of empty fields for prospects to fill out. Is it really that difficult? The mechanism does look like it’s a simple task, but there are many opportunities for things to go wrong. If not properly planned and executed, subscription forms can lead to low conversion rates, unengaged site visitors, and purposely wrong data entered.
These are some of the things you need to remember when positioning your lead-capture forms:

1. Present a good reason, and that is VALUE
Prospects visit your site to gain knowledge, solve a problem, or just look at what’s going on in the marketplace. Subscription forms are not really something they like to encounter during their strolls around the internet, so for them to even consider filling out a form, they have to be presented with something really valuable: again – knowledge, solution to a problem, or a glance of the marketplace landscape.

2. Social logins – why not
To increase conversion rates from subscriptions, you must first get rid of possible roadblocks for prospects to sign up. One major roadblock is having to go through a complicated registration process. The solution?
Social logins. It gives visitors the option of using their existing accounts on Google, Twitter, LinkedIn, and Facebook, to quickly register at your site. Get ready for a surge in subscriber volume.

3. Profile prospects progressively to boost conversions
In the early stages, people are still reluctant to share personal data. For instance, visitors may not be ready and willing to share their location, Twitter followers, political leanings, or phone number during their first visit to your site.
Progressive profiling is an accumulative method in gathering profile information from site visitors through requesting small bits and pieces of information strategically. Instead of having to accomplish a lengthy form, prospects can smoothly disclose data without the perceived hassle.

4. Get rid of other distractions
Emails are helpful, but prospects often see it as a nuisance (especially if there’s already social login integration). Ditch other information like revenue brackets, industry types (hello, Wikipedia) and even yes-or-no questions. Get only what you need. 5 fields should do it.

5. Give your registered users a welcome back
When registered users revisit, greet them with their names (you’ll need to talk to your webmaster for that). Give them a summary of their recent activities, and never let them go through stuff they’ve already done before. Use their previous info to recommend content or downloadable items.

 

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Dara Lin

Helping companies in Malaysia, Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/ orhttp://singapore-b2b-marketing.com/
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Dara Lin

Helping companies in Malaysia, Singapore and in other Asia Pacific countries increase their business revenue through lead generation and appointment setting services. To find out how you can increase your business revenue, go to http://www.callbox.com.sg/ or http://singapore-b2b-marketing.com/

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