As we move into 2014 the complexity of the world wide web continues to evolve. One of the developments that will effectively help to minimize the learning curve, as well as offer a much higher end user experience, is the advancement of the application programming interface. (API)
If you are not familiar with what this is, basically it allows developers to access programming from established programs and websites and to use the information in combination with their work to display content. This is probably a very simplistic way to explain the API, but that is it in a nutshell.
This is a great article that expounds on the topic but also the need for developers to be able to combine api’s in a mashup to create superior products and experiences for end users. A great a article.
Creating API mashups has matured alongside the explosive growth of open APIs to create a new type of service: the API aggregation business. These innovative businesses combine APIs from multiple providers to build new products and services. Recent conference panels (including several hosted by ProgrammableWeb), have confirmed that API aggregation is set to be a major theme of 2014. This article explores some of the emerging business models and service providers focused on API aggregation and discusses what to expect as we see API aggregation increase in the year ahead.
Over the past several months, at least 5 of the API aggregation businesses listed below have overhauled their user interfaces in order to impove the end user experience. This focus on end user interfaces suggests a growing recognition of the demand for aggregation services and the value in providing an uncluttered user experience that reduces complexity.
After all, API aggregators are focused on the business value of trying to help end users reduce the complexity that comes with API integration. Whether it be to avoid end users needing to learn code, help end users streamline workflows, or help move directly into analytics and engagement processes (allowing the aggregators to do the collation and data display work), the central tenet is that value is created by simplifying the complexity that comes from working with the multiple datasets that sit behind the APIs.
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