A lot of marketers, in their foray into the complex world of Malaysia’s businesses, often use a variety of marketing and communication tools to maximize their ability to generate qualified sales leads. During this period, a dilemma seems to arise. Some marketers are now asking themselves, of the two lead generation tools commonly used, which is more effective: telemarketing or social media? The answer has polarized most marketers into opposite ends of the argument.
Some say that telemarketing is done for. It is an old fashioned marketing medium that is no longer in touch with the modern world. It is time for social media to take center stage. Still, there are others who say that investing in social media will not really provide the revenue that is desired. It can increase market interest, that is true, but increased interest or awareness will not directly translate into more B2B leads. Telemarketers are still needed for the all-important conversion step.
In retrospect, for a company to effectively enter into a deal with a Malaysian firm, both mediums might actually be needed. After all, you will need to increase market awareness, right? This is where social media marketers come into play. To successfully convert awareness into a deal, an appointment setting campaign using telemarketing as a communication medium can be used.
It all depends on your goals, anyway. If all you want is to increase your presence online, then social media can do. But if you also need to generate sales leads, then a good phone call is needed.
This Content Originally Appeared at Callbox Malaysia Blogs.
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