This article shares great information about how your business can put content curation to good use in your email marketing campaigns. The author, Caitlyn Smith, stresses the importance of understanding your audience in order to curate the content they will want to read. She provides a good list of tools to help with curation, including Feedly and Flipboard.
Smith proposes a “four S” strategy for curation: “Sift, Store, Send and Share.” Following these steps will help your business bring the best content to your email audience and adds more value to your email newsletters.
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