Dec 8, 2013

Boost Your Email Marketing Efforts With Curated Content
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English: email envelope

English: email envelope (Photo credit: Wikipedia)

This article shares great information about how your business can put content curation to good use in your email marketing campaigns. The author, Caitlyn Smith, stresses the importance of understanding your audience in order to curate the content they will want to read. She provides a good list of tools to help with curation, including Feedly and Flipboard.

Smith proposes a “four S” strategy for curation: “Sift, Store, Send and Share.” Following these steps will help your business bring the best content to your email audience and adds more value to your email newsletters.

 

Click here to read the original article:

Use Content Curation to Power Your Email Marketing | High-Impact-Prospecting Blog.

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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  • Hi Jenn,
    Great find! Using curation to develop a winning email campaign is smart and effective. Thanks for sharing this article.


Content Curator

Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

More Curations by Jennifer G.