Dec 3, 2013

10 B2B and B2C Content Ideas for the Holiday Season
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(This post originally appeared on the Resonance Content Marketing Blog).


10 B2C and B2B Content Ideas for the Holiday SeasonSweet merciful crap, is it December already?

Apparently it’s not just me who was caught off guard.

Hop on over to Facebook or Twitter and you’ll find a smorgasbord of stressfests around gift budgets, house decorating, travel arrangements, family visits, and party planning. And for those who seek refuge at the office, there’s that ominous pile of budget deadlines, 2014 planning templates, benefit enrollment paperwork, and holiday coverage schedules.

So what does this have to do with us content marketers? Folks, what we have here is what we call in Texas a “target-rich enviornment” (or “tohrget-rich en-vaahrn-ment” for you purists).

In other words, we content marketers all about solving problems and making life easier — exactly what everyone’s craving this time of year.

So, no matter who your audience is, there is some reason they need your help this month. Here, I’ll prove it with 10 content titles for a randomly selected group of B2C and B2B audiences:

B2C Content Ideas

  1. Domestic Divas: Make Holiday House Guests Feel at Home Without Losing Your Mind
  2. Yoga Enthusiasts: Detoxifying Poses to Combat Holiday Indulgences
  3. Pet Lovers: Keeping Pets Stress-Free During Holiday Parties
  4. Avid Cyclists: Best Cycling Destinations for Holiday Getaways
  5. Moms of Toddlers: Foolproof Present-Hiding Secrets from Santa Himself

B2B Content Ideas

  1. HR: Mobile Apps to Facilitate Open Enrollment
  2. Leadership: Celebrating 2013 Successes With Your Team
  3. Marketing: Is Your Marketing Mix Due for a Makeover in 2014?
  4. Accounting: Get a Head Start on on 2014 Tax Reporting
  5. IT: Keeping Your Systems Safe from Holiday Phishing Scams

So, how are you leveraging this busiest of all seasons to amp up your content? Tell us in the Comments — we’d love to hear from you!



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About the Author

Rachel ParkerA self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.

Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.



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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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