This is a good question raised by some entrepreneurs in Malaysia. And it comes as no surprise. After all, this is a country with a rapidly expanding economy, with its focus on manufacturing and exports. The market is good, and there is also demand from other companies for products and services. So where does telemarketing enter the picture? Well, it goes along the lines of generating sales leads out of potential customers in business. Lead generation can be a really difficult task to pull off, not to mention the negotiation and discussion parts, and it pays to have a business tool that can maximize your communications ability. But are telemarketers really that necessary?
The answer is certainly yes. One of the most important aspects of generating B2B leads is in appointment setting work, where not only are you identifying qualified sales leads, you are also nurturing and preparing them for the eventual sale or business deal. This requires that you communicate effectively with business prospects. And what better way to do that than by talking on the phone? Yes, while it may be true that there are other communication mediums that you can employ, like social media and emails, you will agree that the voice of a real person on the other end of the line will create a far better impact in your marketing campaign. So you should prepare for it, then.
There are other reasons why telemarketing will work in Malaysia’s business environment. You can learn it along the way.
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