One thing KLM truly rocks at, is customer service. The company understands that there is no business without customers. The social media team gets the job done 24/7 on Twitter and Facebook, and fully embraces social listening.
This interview conducted by Jan Rezab, the CEO and Co-founder of Socialbakers, is a gem. My favorite part is when one of the interviewees talks about paying attention to negative feedback: “Look at it as a chance to be allied with the customers.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
- Tips and resources to understand and use Google Authorship - February 26, 2014
- Should I use social media to sell my products? - February 25, 2014
- This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses - February 23, 2014