Why So Serious, Batman?
This viral marketing campaign crossed both traditional and Internet media, included over 10 million participants in over 75 countries, and hundreds of web pages. That translated into an unprecidented sold-out launch, the largest opening day, and the top grossing film at the time.
The Dark Knight Gets the Last Laugh
It’s not too shabby for a blockbuster movie that cost $185,000,000 to produce. Worldwide receipts tallied to $1,002,891,358 — that’s one BILLION. Add in domestic DVD sales to the tune of $262,543,772.
This movie is long-remembered for a brilliant and mesmerizing performance by Heath Ledger as the Joker. But what started it off was the brilliant marketing campaign.
Tapping into transmedia (numerous platforms), people were more than happy to participate based on three things:
- It tapped into our inner geek.
- It brought the gaming culture to life (note that the average gamer is in their 30s).
- Everyone loves Batman.
Yes, this is a movie with a seemingly unlimited budget to be able to cull the creative minds to produce such a campaign, but imagine what one could do with a local pizza store or donut shop on a smaller budget.
Brilliant marketing begets creativity.
Experience in working with high profile celebrities, communications (writing and editing for print, web, and radio), project management, marketing and communications strategy, public relations, content creation, publishing, both sides of media relations.
Communities (active and engaged in with good followings): Stage 32, Facebook, Twitter, Google Plus, LinkedIn, and Pinterest.
Media (in front and behind the microphone): Hangouts on Air, traditional and online radio, physical and online newspapers/magazines, television, webcasts, webinars, public address, speaking and facilitation
I have over 20 years of direct media experience, including working in television and Internet media, print, and radio.
I have been a professional sports writer and covered the National Hockey League for over 20 years for several publications and sports services, including NBCSports.com. I was the first woman to ever headman a football conference in Canada (Prairie Football Conference), was PR Director for the Edmonton Trappers Baseball Club, and was a volunteer media liaison with the Hockey Committee during the 1988 Olympic Winter Games.
Over the years, I have worked with and interviewed numerous media and celebrities, such as Stan Fischler (The Hockey Maven), Wayne Gretzky, Jarome Iginla, Mario Lemieux, Marcus Camby, Gordie Howe, Bobby Orr, Kelly Hrudey, The Doobie Brothers, Dante Bichette, to name a few. I have appeared in many local, national, and international media programs, such as The Vicki Gabereau Show, NHL Network, MSG Network, and Sports Channel America, to name a few.
I co-host the Virtual Newsmakers with Cynthia K. Seymour. It is a weekly webcast featuring interesting people who are using innovative ways to bridge traditional and digital communications. Some of our guest include thought leaders in digital media communications, such as Erik Qualman, Chris Brogan, Martin Shervington, Dave Carroll (United Breaks Guitars), Tony Dyson (creator of R2D2), and three-time Olympian Steve Mesler.
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