Nov 25, 2013

Transmedia Is the Medium, Not the Message
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Written by : Debbie Elicksen| 0 | Transmedia
Seven Core Concepts of Transmedia Storytelling

Seven Core Concepts of Transmedia Storytelling (Photo credit: budcaddell)

What is transmedia?

Transmedia means Twitter, LinkedIn, Facebook, movies, television, telephone, face-to-face, newspaper, Internet billboards, magnetic truck signs, baseball outfield advertising, that corporate logo key chain, tablet apps, events, the ticker scroll you see on a news story, radio, YouTube, Facebook, and anything else you can name.

Individually, it’s just a single medium. If you take an element of a message or story, and post something different on each venue to collectively tell the story — that’s transmedia.

It’s about the experience of the audience.

Transmedia is not taking the same story, say this post, and spreading the link across each platform, even if you introduce different narrative with each.

It’s about getting the audience involved with the story, and even having them create it. They get to participate first-hand, maybe re-write the ending.

How does transmedia apply to business?

Contrary to corporate belief, people relate to people, not necessarily brands or logos.

Transmedia brings human media to a corporate sell. Its goal is to engage customers with enthusiasm, so that they will willingly spread the message for you.

In Canada, back in 2008, Kokanee beer developed a series of television commercials featuring the Kokanee Ranger and a Sasquatch. The ranger was in charge of protecting the beer and the Sasquatch kept trying to steal it. The ranger had a side kick, but then to add in the sex appeal, three buxom assistants were introduced to help protect the beer.

Kokanee then introduced a story line with these commercials to engage its audience — and ultimately decide if it should carry on with the characters. Viewers could decide if the Ranger lived or died.

This is just one example of how a company used transmedia to sell a product. One has to wonder what the campaign might look like if it were launched today.

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Debbie Elicksen

Social Media, transmedia, media liaison.

Experience in working with high profile celebrities, communications (writing and editing for print, web, and radio), project management, marketing and communications strategy, public relations, content creation, publishing, both sides of media relations.

Communities (active and engaged in with good followings): Stage 32, Facebook, Twitter, Google Plus, LinkedIn, and Pinterest.

Media (in front and behind the microphone): Hangouts on Air, traditional and online radio, physical and online newspapers/magazines, television, webcasts, webinars, public address, speaking and facilitation

I have over 20 years of direct media experience, including working in television and Internet media, print, and radio.

I have been a professional sports writer and covered the National Hockey League for over 20 years for several publications and sports services, including NBCSports.com. I was the first woman to ever headman a football conference in Canada (Prairie Football Conference), was PR Director for the Edmonton Trappers Baseball Club, and was a volunteer media liaison with the Hockey Committee during the 1988 Olympic Winter Games.

Over the years, I have worked with and interviewed numerous media and celebrities, such as Stan Fischler (The Hockey Maven), Wayne Gretzky, Jarome Iginla, Mario Lemieux, Marcus Camby, Gordie Howe, Bobby Orr, Kelly Hrudey, The Doobie Brothers, Dante Bichette, to name a few. I have appeared in many local, national, and international media programs, such as The Vicki Gabereau Show, NHL Network, MSG Network, and Sports Channel America, to name a few.

I co-host the Virtual Newsmakers with Cynthia K. Seymour. It is a weekly webcast featuring interesting people who are using innovative ways to bridge traditional and digital communications. Some of our guest include thought leaders in digital media communications, such as Erik Qualman, Chris Brogan, Martin Shervington, Dave Carroll (United Breaks Guitars), Tony Dyson (creator of R2D2), and three-time Olympian Steve Mesler.
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Content Curator

Debbie Elicksen

Social Media, transmedia, media liaison. Experience in working with high profile celebrities, communications (writing and editing for print, web, and radio), project management, marketing and communications strategy, public relations, content creation, publishing, both sides of media relations. Communities (active and engaged in with good followings): Stage 32, Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. Media (in front and behind the microphone): Hangouts on Air, traditional and online radio, physical and online newspapers/magazines, television, webcasts, webinars, public address, speaking and facilitation I have over 20 years of direct media experience, including working in television and Internet media, print, and radio. I have been a professional sports writer and covered the National Hockey League for over 20 years for several publications and sports services, including NBCSports.com. I was the first woman to ever headman a football conference in Canada (Prairie Football Conference), was PR Director for the Edmonton Trappers Baseball Club, and was a volunteer media liaison with the Hockey Committee during the 1988 Olympic Winter Games. Over the years, I have worked with and interviewed numerous media and celebrities, such as Stan Fischler (The Hockey Maven), Wayne Gretzky, Jarome Iginla, Mario Lemieux, Marcus Camby, Gordie Howe, Bobby Orr, Kelly Hrudey, The Doobie Brothers, Dante Bichette, to name a few. I have appeared in many local, national, and international media programs, such as The Vicki Gabereau Show, NHL Network, MSG Network, and Sports Channel America, to name a few. I co-host the Virtual Newsmakers with Cynthia K. Seymour. It is a weekly webcast featuring interesting people who are using innovative ways to bridge traditional and digital communications. Some of our guest include thought leaders in digital media communications, such as Erik Qualman, Chris Brogan, Martin Shervington, Dave Carroll (United Breaks Guitars), Tony Dyson (creator of R2D2), and three-time Olympian Steve Mesler.

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