The world has gone mobile and smartphones are providing consumers an unprecedented level of easy access to search and do price comparisons on their purchasing decisions which is forcing retailers to really step up their game.
There is an interesting article titled “Revealing the Smartphone’s role in the path to purchase” written by Kati Evans.
From her article.
When it comes to shopping via a smartphone, new research finds consumers partake in the window variety much more than the purchasing variety.
Google Inc. recently commissioned Nielsen to conduct a study of 950 smartphone users to see how smartphones play a role in shopping. The consumers responded to a survey based on their smartphone-related research within several product categories. Additionally, Nielsen observed panelists’ mobile usage by analyzing their smartphone data. All respondents were 18 or older and had made a purchase in a store, via a PC or via a mobile device in the past 30 days.
The survey found that many items researched on smartphones were not purchased on those devices. Of those who researched on their phones and then made purchases, 82% at least in some cases purchased in-store, 45% bought online (desktop/tablet) and 17% purchased via a mobile phone, the research reveals.
Read the full article here
Now hands down the two major players in smartphone sales are Apple and Samsung. This is a great info-graphic that shows exactly how much of the smart phone market each company has a hold on. Very impressive numbers.
Use the code to embed this info-graphic on your site.
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