Nov 21, 2013

Smartphone Sales Figures Apple vs Samsung No One Else In Sight
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Written by : Tom George| 0 | Mobile

The world has gone mobile and smartphones are providing consumers an unprecedented level of easy access to search and do price comparisons on their purchasing decisions which is forcing retailers to really step up their game.

Smartphone Evolution

Smartphone Evolution (Photo credit: Phil Roeder)

There is an interesting article titled “Revealing the Smartphone’s role in the path to purchase” written by Kati Evans.

From her article.
When it comes to shopping via a smartphone, new research finds consumers partake in the window variety much more than the purchasing variety.

Google Inc. recently commissioned Nielsen to conduct a study of 950 smartphone users to see how smartphones play a role in shopping. The consumers responded to a survey based on their smartphone-related research within several product categories. Additionally, Nielsen observed panelists’ mobile usage by analyzing their smartphone data. All respondents were 18 or older and had made a purchase in a store, via a PC or via a mobile device in the past 30 days.

The survey found that many items researched on smartphones were not purchased on those devices.  Of those who  researched on their phones and then made purchases, 82% at least in some cases purchased in-store, 45% bought online (desktop/tablet) and 17% purchased via a mobile phone, the research reveals.

Read the full article here

Now hands down the two major players in smartphone sales are Apple and Samsung. This is a great info-graphic that shows exactly how much of the smart phone market each company has a hold on. Very impressive numbers.

Smartphone Sales Figures Apple vs Samsung No One Else In Sight

This Infographic is produced by Coupon Audit (provides Zappos coupons) and Internet Billboards

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Use the code to embed this info-graphic on your site.
 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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