When it comes to innovation, we all have heard a multitude of names who are the paragons of it, from Steve Jobs to Zig Ziglar. They have made a lot of contribution in the field of appointment setting and lead generation. But these people are way too modern, to be honest. They have been with us for the last fifty years. Someone else had to be there before them.
Now, if you want the real father of innovation, then you have to go way back, as in centuries. Right smack during the Renaissance Period, and to a man named Leonardo Da Vinci. His patrons praise him, the Church cursed him (he did dig up some corpses, so there was some fault), and the rest of the populace sees him as a genius, be it in arts, engineering, anatomy, or military.
But what about innovation? What can he teach us about it?
To start with, Da Vinci is a man with unlimited curiosity. Even in his advanced age, he still sought to learn more about the things around him. If we put it in marketing terms, he was the type of person who keeps on digging for what bothers their prospects until he gets the right answers. This is a very useful mindset during telemarketing interviews.
Second, Da Vinci embodied the value of independent thinking. Innovation and creativity requires that you go against the flow. After all, following conventions is not really the ideal part of innovations. You have to think differently, or if you find that hard, seek out the viewpoints of others. Sure, you may have the final decision on what to do, but it always helps to seek a second opinion. You cannot have a monopoly of the best ideas, you know.
Another aspect of innovation that Da Vinci embodied is his sensitivity to his environment. In his artwork, you can see his attention to detail. This is something that he can only obtain if he observes his surroundings well. In your case, in order to be better in generating good sales leads, you have to be more observant of the little details that your prospects are giving out, listening to what they are saying properly. Too often, we are too wrapped up with our own sales efforts, that we forget that we are supposed to find out what your B2B leads actually need.
Lastly, there is the balance between logic and imagination. You know you have goals to reach, but you also know that you need to address the unique needs of your sales leads prospects. This will require your logical and imaginative processes to work in harmony in each other. You need to stimulate the right and left sides of your brain in order to get that done.
Da Vinci is many things, as well a good model for a lot of people. For us marketers, he did give us an idea on being innovative and sharp, qualities that are needed for the success of our appointment setting campaigns.
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