Many brands act with a sense of entitlement, thinking that nothing they do or say will be used against them.
Fortunately, when it comes to social media, they are forced to learn that audiences are the ones who will make or break them.
This article is chapter 19 of my upcoming book. I welcome your feedback!
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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