Trust is important, no matter where you are. This is the one factor that must always be considered by Malaysian businesses, especially when getting into a new market. It is only natural that business prospects would doubt you first, so before you can turn them into viable sales leads, you need to build trust with them first. Now that is where the challenge is, even if you already hired a lead generation agency to do the job. How will you be able to pull that off? There are some things that you have to do first, before you can go ahead and generate more B2B leads.
“First, you need to show them that you can do the job well. You have to show them proof that you can actually deliver what you promise. Mere lip service will not do you any good. What business prospects demand, during the appointment setting phase, are the hard facts.
Second, be honest about mistakes. It is normal for a person to try covering up mishaps in the business process, but it takes an exceptional entrepreneur to actually admit his shortcomings and seek a viable solution fast. Clients and customers react positively to those who are take responsibility for mistakes.
Lastly, work hard to maintain that trust. The reason why B2B lead generation campaigns fail is because the telemarketing representatives who generated the leads fail to deliver over the course of time. This is no one shot deal, so you have to put some efforts to keep the trust alive.”
Otherwise, you will back in the lead generation drawing board in Malaysia.
Read More Business Development Blogs HERE.
Latest posts by Christine Steffensen (see all)
- 5 Useful Online Tools for Distributing Content for Lead Generation - May 30, 2014
- The Three Keys To Keeping B2B Leads - May 21, 2014
- Finding Your Niche Market For Lead Generation - May 20, 2014