Whether we want it or not, brands play an important part in our purchasing decisions.
Take the example of world-renowned street artist Bansky. He decided to sell his art unbranded on a street stall in New York. He made a meagre $420 on that day.
Had he used his name, his pieces would have sold like hot cakes.
“Our right brain holds the purse strings. We buy stories and emotions, not specifications or functions. Love always wins over performance,” says Marc Rougier. I agree with that statement. I believe that the people who support brands big and small, do it because they feel that the latter have given them a good reason to do so.
You cannot expect love if you are not willing to rock your audience’s world.
Marc’s article is a must-read!
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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