Nov 16, 2013

Building a Brand Ambassador Program in Social Media: Methods & Benefits
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I always wince when I see a representation of the classic sales funnel that stops with the sale. If you’re not engaging those who have already purchased your products and services — or those who may not be clients at all but believe in you like crazy — you’re missing some serious opportunities.

William J. Comcowich shares some great advice on building a brand ambassador program in his latest CyberAlert blog post:

CyberAlert Blog Building a Brand Ambassador Program in Social Media: Methods & Benefits.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel