When we post our blogs or other content, we do so with the hopes that people will want to read it. That is one of our primary content marketing goals as writers and/or business owners, since we usually feel strongly about the benefits of our content for our audiences. We usually create content with the intent of educating, informing or entertaining our audiences, and our intentions are pure.
This article provides excellent suggestions for creating links within our content marketing strategy which captivate people and capture their attention. We want to entice them to click on our links. Once they click on our links, people will then be able to read the great content behind the link. Consequently, the more clicks on links for our personal content translates into more traffic to our website…all of which increases lead generation and business opportunities. It’s a win-win for everyone involved, don’t you think?
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