You know you want this, and that pretty much applies to everyone in the marketing business. And what might that be? Well, it has to be the retweets in Twitter.
This small (but incredible) micro-blogging site has become a fundamental force in the B2B lead generation business. Its usefulness can be fully appreciated if you partner it with other marketing tools, like email or B2B telemarketing. When done right, this can be a really useful way to generate qualified sales leads. The only question here is how you can make that happen. I mean, everyone is on Twitter now, and standing out from the crowd can be really troublesome.
Still, this should not discourage you. There are ways to increase your retweets, but that would require you be employing active marketing methods to get the job done. In other words, you have to be very involved. Unlike other marketing mediums, where there is a process and a system that you arrange to handle most of the appointment setting work, Twitter and other social media marketing tools require that you be constantly nimble and flexible. What may have worked for you today may not work the next day. As for increasing the B2B leads you generate through retweets, you can employ these following tips:
Read full article at Getting More Retweets For Your B2B Lead Generation Campaign
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