Nov 13, 2013

5 Key Takeaways From a Surprising New Retargeting Survey
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Written by : Stewart Rogers| 0 | Marketing

retargeting

An interesting topic right now is re-targeting. As I was searching for interesting articles on the subject, I came across this one written by Ben Plomion he is VP of Marketing at Chango.

This is a great guest post he did on Convince and Convert.

From the article.

Re-targeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about re-targeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Re-targeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. about how they use re-targeting. Let’s take a look at five key takeaways.

Read the rest of the article here:

Read the full article at 5 Key Takeaways From a Surprising New Retargeting Survey.

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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).
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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).

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