This is a great guest post he did on Convince and Convert.
From the article.
Re-targeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you’ve only heard the hype about re-targeting, you may be surprised to learn some of the facts and figures. The Chango-Digiday Re-targeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., Canada and the U.K. about how they use re-targeting. Let’s take a look at five key takeaways.
Read the rest of the article here:
Read the full article at 5 Key Takeaways From a Surprising New Retargeting Survey.
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