Nov 11, 2013

How to Use Content Marketing For a “Boring” Industry
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Written by : Stewart Rogers| 0 | B2B, Content Marketing

YawnYou already know content marketing is effective, and you’ve seen thousands of businesses use it. It allows them to get thousands of visitors to their site and outrank you in the search engine listings.

So, why aren’t you leveraging it? It’s because you’re in a boring industry, right?

I hate to break it to you, but there is no such thing as a boring industry. There are just bad writers who aren’t creative.

So, instead of making excuses, let’s go over how you can use content marketing for any industry…even the so-called “boring” ones.

Find out more at How to Use Content Marketing For a “Boring” Industry by Neil Patel.

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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).
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A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Stewart Rogers

Stewart has been involved in sales, marketing and running software companies since computers had black screens with the 'wide choice' of green or orange text. When he isn't speaking, writing or talking about marketing technology, you'll find him analyzing the entire marketing technology universe (yes, all 2,400+ products) for VB Insight (http://insight.venturebeat.com).

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