Nov 9, 2013

Companies Revitalizing Their Brands through Killer Content Marketing Strategies

So what exactly is killer content marketing? The new book from Joe Pulizzi

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titled, “Epic Content Marketing“, weaves a great story on the topic, and can help you create a winning content marketing strategy.

Many companies are totally revitalizing their brands through unleashing killer content marketing strategies, but like a professional athlete, if you want to develop that killer content instinct and intuition you need to train, implement, and measure your result’s.

Content curation is a potent weapon to master and use. Jennifer Hanford an Internet Billboards curator curated a post titled Some Key Ways For Brands To Use Content Curation, where Joe is quoted as saying: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors”.

Many companies are allocating more time and resources to developing a great plan for content curation, in recent surveys, companies say the biggest road block they face is coming up with enough content which contains enough value to be effective.

This is also why more and more content marketing agencies are popping up, but the good ones are hard to come by. Another curator Rachel Parker the founder of Resonance Content, was actually able to interview Joe on her ground breaking content marketing podcast. Another great post is 11 Content Marketing Lessons: 20 Top Blogs Reveal What They Learned.

This is why a good rule of thumb is an 80 to 20 ratio. Another words, have 80% percent of your content be original, and 20% percent curated. This post would be an example. It’s a collection of my ideas, listing some great other ideas from some other people, who are experts, so they certainly know what they are talking about. It’s curated content in action.


Here are what a few other experts have to say on the subject of content marketing.

How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours

Influencers have spent a lot of time and money building a reputation with their audience. Why should they waste it sharing your crappy content?This is just another reason to focus on making content as high-value as possible; not just to help your readers personally, but to give them a reason to share.


HMV’s Big Brave Step Into The World Of Content Marketing

It’s exciting to see such a huge brand embracing the power of content marketing, especially to sort out its woes and build up a social buzz.But for the strategy to be truly effective these pieces of content need effective calls to action to generate leads and push sales of the products the editorial team is writing about.


The 6 Lifelong Laws of Content Marketing for Agencies

Speaking from two decades of personal experience, and currently advising 10 agencies, I can state unequivocally that the agency life is not a 9-5 gig. Hours spent working at an agency can ebb and flow like Oprah’s dress size, and work weeks of 50-60 hours or more are not uncommon. But, even within the “whatever it takes” atmosphere that is forever attached to the agency business like a barnacle, you can only push people for so hard, for so long.



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10 Comments on "Companies Revitalizing Their Brands through Killer Content Marketing Strategies"

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2 years 6 months ago

I agree with 99%. The 1%: that curated articles *need* to have calls to action. Do you agree that if ALL your curated articles contain advertisements for your product, then your audience will see through this and not follow you.

Cendrine Marrouat
2 years 6 months ago

Great post, Tom! I particularly like the quote from Joe. It’s so true!


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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