So what exactly is killer content marketing? The new book from Joe Pulizzi
titled, “Epic Content Marketing“, weaves a great story on the topic, and can help you create a winning content marketing strategy.
Many companies are totally revitalizing their brands through unleashing killer content marketing strategies, but like a professional athlete, if you want to develop that killer content instinct and intuition you need to train, implement, and measure your result’s.
Content curation is a potent weapon to master and use. Jennifer Hanford an Internet Billboards curator curated a post titled Some Key Ways For Brands To Use Content Curation, where Joe is quoted as saying: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors”.
Many companies are allocating more time and resources to developing a great plan for content curation, in recent surveys, companies say the biggest road block they face is coming up with enough content which contains enough value to be effective.
This is also why more and more content marketing agencies are popping up, but the good ones are hard to come by. Another curator Rachel Parker the founder of Resonance Content, was actually able to interview Joe on her ground breaking content marketing podcast. Another great post is 11 Content Marketing Lessons: 20 Top Blogs Reveal What They Learned.
This is why a good rule of thumb is an 80 to 20 ratio. Another words, have 80% percent of your content be original, and 20% percent curated. This post would be an example. It’s a collection of my ideas, listing some great other ideas from some other people, who are experts, so they certainly know what they are talking about. It’s curated content in action.
Here are what a few other experts have to say on the subject of content marketing.
How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours
HMV’s Big Brave Step Into The World Of Content Marketing
The 6 Lifelong Laws of Content Marketing for Agencies