According to Match.com, 40 million Americans are into online dating services, which is about 40% of all the single people in the US. Such is a reality that is both disturbing and fascinating.
Disturbing, because it’s a large number of people apparently believing in establishing romantic relationships over the internet, and fascinating, because of how it’s becoming a culture of its own, having its own set of norms, mores and customs.
It’s pretty much the same concept as with B2B marketing, where one business invests so much in branding so that it could attract other businesses and see if they would “match”. They use websites, blogs and social media platforms to expose themselves out in the (online) public and see who gets interested.
The difference, though, is that in online dating, one could create a bogus profile with phony names, addresses and other information, and even have someone else’s face as a profile photo. They could interact with as many other users without really having the obligation to be totally honest in describing themselves.
In B2B marketing, that is unthinkable.
Continue reading this article via On Sexual Appeal, Online Dating, and B2B Branding
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