“We want to start a blog.”
“OK, great. Why?”
“Umm, ’cause it’s good for SEO and … um, our competitor has one … and …”
It’s distressing how often I have this conversation with clients and prospects. The reason most blogs fail (and most do) is that the blogger (individual or organization) failed to answer some key questions before getting started.
Fortunately, Heidi Cohen has listed all those questions in her Ultimate Newbie Blogging Guide: What The Experts Don’t Tell You!