If you happen to be a start up founder by the name of Ben Kosinski, who founded Sumpto, then you are on to a great idea. Yes college student’s are more connected then ever, and also are eager to make a little extra income on the side.
Even if it comes in the way of perks and incentives. This is exactly the new opportunity brands have now to connect with the right influencers at major university’s.
Sumpto allows brands to evaluate college student’s influence based on their social media and digital footprints, ans essentially let’s them do the talking for them. A marvelous idea to say the least.
From the article.
From his college basketball days at Clark University in Massachusetts to frat fun at the University of Miami, Ben Kosinski noticed a trend. And it wasn’t the rising tuition rates.
“Ideas, articles, and opinions could quickly grab traction in college,” says the 24-year-old who graduated from UM in 2011. “College students are very connected to each other online and easily influenced by their peers.”
ImagePost-graduation and not as immersed in college life, Kosinski was able to look at college demographics with a fresh perspective. “Brands were advertising to them, and I was able to see just how ineffective their advertising and marketing efforts were.”
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