Nov 6, 2013

7 Content Marketing Predictions for 2014: An early look

Written by : Belinda Summers| 0 |

7 Content Marketing Predictions for 2014 -  An early look

Jayson DeMers, marketing blogger at AudienceBloom.com and contributor at Forbes.com, reveals his predictions as to where content marketing, as an integral tool for B2B lead generation, is headed in the coming year 2014.

“We’re poised to see explosive growth in the way businesses ‘do’ marketing,” says DeMers, and this is partly due to the fact that consumers “increasingly crave the type of genuine, customer-focused information”.

So what should the industry expect to see next year? Here is a summary of his predictions:

Content marketing will finally be defined. DeMers believes that even though most business today are engaged with producing content to generate leads, it is still an ambiguous concept that needs defining. In 2014, marketer would be able to “explain what content marketing is, how it aligns with their larger business goals, and why it’s important.”

Read the rest of the article here: 7 Content Marketing Predictions for 2014: An early look

 

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Belinda Summers

Works as a Business Development Consultant for CallboxInc. Helps businesses improve and maximize their marketing campaigns by providing expert advice on lead generation and appointment setting. Provides tips and trainings on telemarketing, email, social media, and other marketing strategies, View here: Sales and Marketing Solutions

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