Blogging is needed for all businesses and often difficult to keep up.
Yes, as experts in our industries, we can talk the talk, but what about the market we serve. Often it is difficult coming up with a topic or ideas to blog about.
If you have been blogging for a while, you already have content that you can re-create and make it better than the original post. This is a great post that can help with that.
From the post:
In content marketing, it’s good to re-invent the wheel. It’s called “repurposing” content.
Repurposing content is when you take any original piece of content and re-format it or edit it so it fits into a new format. For example, making an infographic out of information in a research study is repurposing content.
You can repurpose just about any kind of content, whether it’s a blog post or an ebook, a podcast, or survey results.
Of all the content marketing formats, the blog post is the easiest to repurpose. It’s also one of the most widely used content formats. Most companies have blogs, and so they have dozens, if not hundreds of posts already written. This vault of content can be reused in almost endless ways. But for this article, let’s just focus on five simple ways to deliver the most results.
1. Email Message
This one is so simple you’re probably already doing it. Many blogs automatically mail their email subscribers an excerpt from every new post. There are WordPress plugins that will automate this for you.
If you’re not feeding blog content into your emails, then you’re missing out on a way to save yourself a lot of work. Even if you don’t have a new post to send to your list, it is still acceptable to occasionally put an past blog post into an email message.
There are two primary options for repurposing a blog post:
Use a teaser. Write a 2 to 3 sentence teaser for the post, and put it in the email message as a short promo;
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