Nov 5, 2013

Want B2B Email Subscribers: Remember, Less Is More | BtoB Sales and Marketing
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Written by : Michelle Church| 0 | Marketing

If you’re in the B2B space and want email subscribers, there’s a magic formula for success—make it easy. Email subscribers want the same thing we all want; for the process to be quick, easy and deliver valuable information in return.

And, if you’re a marketer, we likely don’t have to tell you why this is significant. This data comes from a recent post from Marketing Profs, citing a report from Return Path, which focuses on some interesting changes in email marketing tactics.

How Email Marketing Tactics Have Changed in the Last Five Years

B2B marketers want just one thing from email: success. And data proves out the “less is more” theory. In 2008, just 20% of marketers were inclined to limit an email signup to just an email address and today, more than 33% think that’s just fine. The reality is, that smart email marketers get it. By making the opt-in process more efficient and less cumbersome,

via Want B2B Email Subscribers: Remember, Less Is More | BtoB Sales and Marketing.

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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies.I specialize in blog and email marketing support.I provide advice and suggestions on utilizing available resources to improve their marketing efforts.I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!
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Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

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