If you’re in the B2B space and want email subscribers, there’s a magic formula for success—make it easy. Email subscribers want the same thing we all want; for the process to be quick, easy and deliver valuable information in return.
And, if you’re a marketer, we likely don’t have to tell you why this is significant. This data comes from a recent post from Marketing Profs, citing a report from Return Path, which focuses on some interesting changes in email marketing tactics.
How Email Marketing Tactics Have Changed in the Last Five Years
B2B marketers want just one thing from email: success. And data proves out the “less is more” theory. In 2008, just 20% of marketers were inclined to limit an email signup to just an email address and today, more than 33% think that’s just fine. The reality is, that smart email marketers get it. By making the opt-in process more efficient and less cumbersome,
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