New research I came across by online video platform Brightcove reveals that 93% of B2B marketers use content marketing in their mix.
B2B marketers have always believed in the power of content marketing, but more recently have discovered how important their online content can be. Some B2Bs face challenges in making their online content more readable and easy-to-understand, but others are really getting the hang of it.
This article explains how B2Bs can really use social media and their own websites to spread their messages online.
Read the entire article here:
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