Nov 4, 2013

Online Content Marketing Is Attracting More B2B’s
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Myst Online URU (Photo credit: samdecle)

 

New research I came across by online video platform Brightcove reveals that 93% of B2B marketers use content marketing in their mix.

B2B marketers have always believed in the power of content marketing, but more recently have discovered how important their online content can be. Some B2Bs face challenges in making their online content more readable and easy-to-understand, but others are really getting the hang of it.

This article explains how B2Bs can really use social media and their own websites to spread their messages online.

 

Read the entire article here:

Content Marketing Increasingly Popular Among B2B Marketers – exploreB2B.

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

More Curations by Jennifer G.