The Facebook effect is in full swing as marketers get ready to spend millions if not billions of dollars in adverting on the giant social network.
There are proponent’s and detractors of Facebook, and some marketers say that they have found success with advertising on the social media platform , while others claim that it hasn’t really been worth it.
So the big question is. Does Facebook advertising work or doesn’t it? One interesting fact is that Facebook’s mobile advertising revenue will soon surpass it’s desktop advertising revenue. Hmm!
This will be interesting because I think Facebook will need to get a little more creative with ads because of the smaller amount of space on the mobile screen. You can view another interesting post on Why Facebook and Google ads may soon become irrelevant.
I remember last year when Mark Cuban had his rant about having to pay to reach his fan base, although as of lately I believe Mark has changed his opinion, but who really knows what happens in the billionaires boys club.
In doing a little research on the effectiveness of Facebook advertising, I found a lot of people that either do not like Facebook, or have had some bad experiences as a result of using it. Even some harsh critics. Such as Facebook Fail Page.
However to be fair I have also found some businesses who have said they got great result’s. As is the case here where Facebook analysts agree to disagree on Facebook ad spending.
Here is one take on the story, a recent report from acclaimed Forrester research on why companies should not budget for Facebook advertising. I will let you form your own conclusions. If you have any valuable input please comment below and let me know.
From the article:
Forrester, the respected market research group, has just published a brutal report on Facebook based on a survey of 395 marketing executives. The conclusion: “Facebook creates less business value than any other digital marketing opportunity … [so] … Don’t dedicate a paid ad budget for Facebook.”
Facebook responded that the report was “illogical and … irresponsible.”
Read the rest of the article here.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016