Mobile and mobile search is dominating the industry. I often wonder how many mobile searches are being done daily, and how they compare with desktop searches.
I also am curious how the GPS plays a roll in the local result’s you do get on a mobile device. This three part series on dominating local mobile search in Google is a must read to begin to wrap your head around the implications.
Failure to keep up with the best practices and the thought leaders advice from such authors as Cindy Krum, can cost you business, or even worse help close your doors.
Get ready for a fantastic three part series of posts that will really change your perceptions about mobile search, and why it is imperative that you learn about it sooner, rather then later.
From the article:
In three posts our newest special columnist Cindy Krum will take you through some essential mobile steps. Today the first in the series: Structured Data and How It can Improve Mobile Search Results.
For a long time, I have been focusing with my clients on not only mobile ranking, but also on the ‘look’ of their mobile search results. There is such a limited amount of screen real estate on a mobile SERP that you really need to make sure that your rankings are ‘touch-worthy’ and clickable. Structured data can really help with this!
Anything we can do to improve the ‘look’ of that result will make it much more appealing to a mobile searcher, and drive up the CTR. This includes adding in ‘rich snippits’, using author tagging, or schema.org formatting to help pull things like star rankings, relevant information or pictures into the mobile search results.
Lets consider the four results below for a mobile search on ‘gluten free apple crisp’. Each looks different from the other, though they all lead to a recipe for gluten free apple crisp:
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