Last week, we talked about sustainable marketing efforts–not just wham bam thank you ma’am attempts like putting your logo on a BIC pen and handing them out to random nuns. Not effective.
A much more effective way to market yourself? Becoming the obvious choice.
Because, once again, when you’re the obvious choice–it isn’t a choice at all.
And today we’re going to talk about the how. Because what’s the point of dippy dappy inspiration unless you can actually execute?
So–becoming the obvious choice. How does one become the obvious choice?
How to elbow jab all your competitors? How to become the go-to person / provider / company? How to snatch up all the business in a 100,017 mile radius, grow like wild (child) fire, and sit around with a smug look on your face at least 23 hours a day?
The answer to the question lies in television, of course.
Think about your favorite TV show. (If it’s Sinbad, we have to talk.)
You watch this show every single week, without fail—even if there are slobbering zombies banging down your door and groaning for your braaaaaaaaaains.
Now let me ask you this: Why do you think that TV show was created? Do you suppose it was created with the sole purpose of entertaining you? That would be awfully charitable of TV networks around the world, wouldn’t it.
Latest posts by Michelle Church (see all)
- Caution..Too many Facebook Marketing Gurus? - January 24, 2014
- Have You Created Your Marketing To-Do List For 2014? - December 12, 2013
- What Do You Think Is The Best Way to Change Your Habits? - November 14, 2013