I’m a Goldilocks shopper. I’m suspicious of the cheapest option and wary of the most expensive. I want everything to be just right and I’m always listening for the ways businesses justify their price tag.
You get what you pay for, right?
On the flip side of the purchasing process, every now and then I send a copywriting proposal through and hear the response, “Jeez, you’re more expensive than some of the other copywriters I’ve seen.”
It’s a fair comment. We are.
The best things in life are free but that doesn’t include exceptional copywriting for your business.
But why are some copywriters so much more expensive than others? The idea of being expensive is totally subjective so first, let’s talk about the value a copywriter offers.
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