Seasoned marketers will testify that intermittent successes in B2B lead generation are not enough to sustain the life of a campaign. There should be a goal to achieve consistency, for it could dictate a “flow” that ultimately helps your team foresee and prepare for events. Of course, it also ensures your business stability.
But how do you make sure you’re hitting the desired numbers each month? There could be a lot influences that could help bring about consistency, but the top three components are visibility, traffic conversion, and campaign evaluation.
Why is “getting found” important in lead generation? First of all, without enough “presence” in cyberworld, traffic for your main website or blog will diminish, and there would be no prospects to convert into leads. How do you maintain visibility?
- Keep blogging – Gradually increase the frequency of blog posts until you reach your maximum tolerable number.
- Update your web pages – Make them technologically current and functional.
- Enhance your content – Start writing about topics that people will actually read; give them something they haven’t seen on your blog before.
- Don’t neglect you keywords – Although you may be focusing on quality, certain keywords should still be incorporated to help “sell” your content.
Lead generation will not make sense if you’re not making use of the traffic that you’re getting. There should be a workable, operational system of taking care of site visitors and guiding them into the next stages of the sales process.
- Offer freebies and other downloadable content – This is to entice them to share their business whereabouts and to make them regard your site as a source of good content.
- Target your calls-to-action – Your CTAs must not be placed just anywhere on your site. It should be based on visitors’ needs, behavior, and preferences to maximize its results.
- Bank on your landing page – Improve its appearance, evaluate your forms, and remove undesirable, unhelpful elements.
Lastly, to be consistent in lead generation, there must also be a system that evaluates the efforts made on a monthly basis. There are several important questions that could help determine which parts of the campaign are helpful or not:
- Where does your traffic come from?
- Where on your site do visitors usually land?
- Which types of visitors convert the most?
- How high is the quality of your leads?
- What is the least helpful aspect of your lead generation campaign and what do you need to do about it?
Latest posts by Maegan Anderson (see all)
- Amazing B2B Marketing Lessons from the Amazing Spider-Man - May 26, 2014
- New Rules For A Successful B2B Appointment Setting Company In Australia - November 15, 2013
- Be More Flexible In Your Events Telemarketing - November 12, 2013