You already know Dracula takes the form of a bat when he wants to, but you probably didn’t know he’s a successful businessman and cutting-edge marketer.
Dracula admits he “sucked” at content marketing in the beginning. But then he realized the answer was staring him in the face all along. “Sonar,” he said as he slapped his forehead, recreating his aha moment. “I use it to navigate through the darkness of night; why can’t I apply the same principles to market my business on LinkedIn?” And once he figured out how to use social listening, Dracula’s results really took off.
In my latest interview with Dracula (I call him Drac because I got a good vibe with him), he reveals three LinkedIn marketing tips for using social listening to improve his content marketing results on LinkedIn.
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