Pinterest Refers More Traffic to Retail Sites Than Reddit, Twitter and YouTube Combined – SocialTimes
Well here you have it, the data is in. Sites that put a keen emphasis on video and images refer more traffic. Pinterest is apparently driving more traffic to retail sites than Twitter, YouTube and Reddit combined. It’s high time to get on the visual bandwagon.
From the article:
Since the early days of social media, the big question has been around measuring the return on investment. While it’s nice to know the value of a Facebook “like,” the real challenge for businesses is converting social media fans into paying customers.
A recent study from Adobe Digital Index, which tracked about 60 of the top 100 brands, indicates that marketers are getting smarter about engaging with social media audiences and seeing a higher return for social media marketing. In fact, revenue over cost was up nearly 60 percent in Q3 2013.
According to Adobe Digital Index Analyst Joe Martin, attributes this trend to a “social storm” of likes, retweets and pins being driven by a combination of demands by brands and consumers, and changes being made to platforms themselves. Facebook added graph search. Twitter added geo-targeting to its ads. Pinterest announced the beta launch of promoted pins. He says marketers are also getting better at engaging with consumers and customers are reciprocating by becoming brand fans on social media.
“Revenue is up, traffic is up, ad spending is up and click-through rates are up, with posts from Facebook, Twitter, Pinterest and Tumblr seeing the greatest results,” Martin says.
Read the rest of the article here:
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