Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I’ve helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media strategy was something that wasn’t talked about, but I knew it was the central element that companies needed to make sense and derive corporate-wide ROI from their social media presence. Without aligning business objectives with social media tactics through the creation of a social media strategy, companies truly end up spinning a lot of wheels with often very little to show as to what tangible business value their tweeting and posting has.
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