When it comes to social media, Mark Schaefer really knows his stuff. He is an author and speaker and always provides solid content like this post on his marketing blog.
From the article.
Twitter is much more than “what I had for breakfast.”
Having said that … “Bacon, eggs and coffee.”
But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right?
Let’s expand our view of Twitter as an essential component of a content marketing strategy.
Read the rest of the story here:
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