A couple of years ago, infographics were like rare gems. Marketers could just hope to stumble upon an infographic that contains the information they’re looking for, because they don’t produce that many, as it was still a young form of content. But as B2B lead generation reached greater heights, infographic became an instant sensation. All you need to do is type a topic on Google and add the word “infographic” and you’ll most likely find what you need.
It’s an attractive accessory. Information hunters are easily drawn towards infographics, because they mostly represent the “fun” side of learning stuff.
But there’s also a danger in creating infographics, especially if you don’t know how to present them in a manner that’s intended. A lot of marketers produce them without really knowing its proper mechanics. Here are 5 mistakes that they usually make, and that you should avoid:
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