Every business needs a little healthy public relations. This article gives you some great tips on how to jazz up some of your own. The author of the post has created quite a successful business in her own right, and admits that when she got started she was far from an expert in drumming up a little healthy media attention.
From the article
I’ll admit it, I wasn’t a public relations expert when I started my e-mail marketing company, VerticalResponse. I’m a marketer; more specifically, a direct marketer. I need to have a result and attach it to how much I’ve spent to get that result. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.
Understanding the business of PR is paramount to your success. For the most part, it’s pretty simple. The press needs really great content so that people read their stuff, so that they can get advertisers to pay to put ads in front of their readers, so that they can make money. Clear?
Read the rest of the article here:
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