Joe Pulizzi needs no introduction in the content marketing world, but in just in case you are not familiar with him.
Joe Pulizzi’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, was just released. Epic Content Marketing takes business owners and marketers A-to-Z toward creating a content marketing strategy that works to grow the business. Joe is also founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.
From The Article.
My latest book, Epic Content Marketing, is launching this week. Naturally, the title has prompted many a marketer to ask me, “What, exactly, does epic content marketing entail?”
To start, you need to be honest about the content you have. Most likely, your organization has plenty of feature- and benefit-related content — truly, the majority of brands have become quite adept at talking about themselves. We clearly don’t need more of that kind of content, especially when that type of information is only useful for a very small part of a buyer’s journey. What brands lack are stories that engage their customers — and drive customers and prospects to take a desired action.
Read the rest of the article here:
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